Shojin hires Chief Marketing Officer


Shojin has hired Peter Grange as Chief Marketing Officer (CMO) at a pivotal moment, as it looks to close out its Series A fundraise and scale the business with new investment opportunities across the globe. 

The award-winning marketer joins Shojin after selling Oi – a global marketing business he started 17 years before - in October 2021 to pursue new ventures.  At Oi he built the business across four locations to become one of the largest offshore creative agencies, with a plethora of bluechip financial services, tech and property brands, and with sales exceeding £30m. 

Significant work and achievements at Oi included the launch of five-star Shangri La at the Shard Hotel in London, securing multi-million pound contracts with HSBC International, Taj Hotels London, Jacksons Estates Agents, and THAI Airways UK & Ireland, while also winning The Chartered Institute of Marketing’s Best Brand Campaign for ‘Visit Jersey’ and being named Marketing Agency Team of the Year. His appointment signals Shojin’s next phase of growth in the UK, Asia, Africa and Middle East for the purpose-driven challenger brand, which will invest heavily in direct response digital marketing this year and has been invited to join the Google Accelerator Programme. 

Jatin Ondhia, Co-founder and CEO of Shojin Property Partners, said: “We are delighted to welcome Peter to join the Shojin team. His success at Oi speaks volumes of his ability to build an international business and his experience will be invaluable as we look to scale across the globe over the coming months and years. The property landscape is one of the last to benefit from technological disruption and Peter’s experience both in financial services and property will be an important string to our bow as we look to close out our Series A fundraise and take Shojin to the next level.” 

Peter Grange, Chief Marketing Officer, Shojin Property Partners, said: “It’s great to have joined the Shojin team as CMO. During my time at Oi, I was very much part of the marketing and advertising  industries when digital tools were disrupting a traditional market. When I first met Jatin, I was drawn in by Shojin’s vision and mission to disrupt the traditional investment opportunities within property and create opportunities for all, rather than the few. The growth potential at Shojin is massive and I look forward to being part of their scaleup journey as we set our sights on creating a global property investment platform.” 

Operating in an online real estate investment market forecast to grow from $15bn to $800bn by 2027, Shojin’s pioneering platform is designed to make property investment accessible, simple, affordable and lucrative. Shojin recently secured a £5m underwriting facility, provided by a London-based family office, which has made provision to increase the facility to £10m as dealflow grows. Shojin also recently closed its first international project in Penang, Malaysia, raising over £850,000 from more than 40 global investors. 

Initially targeting affluent working professionals, the Shojin platform empowers fractional investing in real estate developments, primarily focusing on residential, PRS (private rented sector), senior, and student accommodation projects. Its global investor base comes from over 40 countries.