Shojin invited to join Google's Accelerator program


Shojin has been invited onto Google’s Accelerator scale up program, accessing strategic planning, support, insights, assistance and beta products. It will be working closely with a dedicated, specialist Google Accelerator team as it prepares for, then launches, a major global brand and lead generation digital marketing campaign. 

Peter Grange was recently hired by Shojin as Chief Marketing Officer (CMO) at a pivotal moment, as it looks to close out its Series A fundraise and scale the business with new investment opportunities across the globe. The award-winning marketer joined Shojin after selling Oi – a global marketing business he started 17 years before - in October 2021 to pursue new ventures.  At Oi he built the business across four locations to become one of the largest offshore creative agencies, with a plethora of bluechip financial services, tech and property brands, and with sales exceeding £30m. 

Peter Grange, Chief Marketing Officer, Shojin, said: “It’s great to have joined the Shojin team as CMO. During my time at Oi, I was very much part of the marketing and advertising industries when digital tools were disrupting a traditional market. When I first met Jatin, I was drawn in by Shojin’s vision and mission to disrupt the traditional investment opportunities within property and create opportunities for all, rather than the few. The growth potential at Shojin is massive and I look forward to being part of their scaleup journey as we set our sights on creating a global property investment platform.”  

Operating in an online real estate investment market forecast to grow from $15bn to $800bn by 2027, Shojin’s pioneering platform is designed to make property investment accessible, simple, affordable and lucrative. Shojin recently secured a £5m underwriting facility, provided by a London-based family office, which has made provision to increase the facility to £10m as dealflow grows. Shojin also recently closed its first international project in Penang, Malaysia, raising over £850,000 from more than 40 global investors.  

Initially targeting affluent working professionals, the Shojin platform empowers fractional investing in real estate developments, primarily focusing on residential, PRS (private rented sector), senior, and student accommodation projects. Its global investor base comes from over 40 countries.